Your Best Mattress (yourbestmattress.com) is an independent research site about mattresses, adjustable beds, foundations and bedding. This page explains what happens to your data when you read it. It is short because the site does very little with data.
The short version
We do not ask you to register, we do not run a newsletter, comments are closed across the site, and there is no form on any page that collects your name or email. We do not sell, rent or share personal information. What we do have is aggregated analytics and the affiliate cookies described below.
What is collected
Analytics
We use Google Analytics 4 to count visits and see which guides get read. It sets cookies in your browser and reports things like the page you looked at, roughly where in the world you are, and which site or search sent you. We see totals and trends, never individuals, and we never try to identify a reader. Google’s own privacy policy covers what it does with that data. You can stop it entirely with Google’s opt-out browser add-on or by blocking cookies for this site.
Affiliate tracking
When you click a link to Amazon from this site, Amazon records that the click came from us so that any resulting purchase is credited to our Associates account. That is how the site is funded, and it costs you nothing extra. We also run Impact, an affiliate network, which sets a cookie for the same purpose on some outbound links. Neither of them tells us who you are or what you bought — we only ever see totals. Our affiliate disclosure explains the commercial relationship in full, and how we research explains why it does not decide the rankings.
Server logs
Our host keeps standard web server logs: IP address, browser user agent, the page requested and the time. They exist for security and troubleshooting, they are kept for a limited period by the host, and we do not mine them.
Fonts and images
The home page loads a typeface from Google Fonts, and the author byline on each guide loads an avatar from Gravatar. Both requests reach those services with your IP address, as any request to any server does.
Cookies
Cookies on this site come from Google Analytics, from the affiliate networks named above, and from our caching layer, which may set a technical cookie so the right version of a page is served. None of them are advertising cookies and none of them build a profile of you for us. Every browser lets you block or delete cookies; nothing on this site breaks if you do.
Your choices and your rights
Because we hold no account, no mailing list and no form submissions, there is normally nothing personal of yours for us to retrieve, correct or erase. If you are in the EU, the UK or California and want to know what we hold, or want analytics data associated with your visits removed, write to us and we will pass the request on to the processors involved. You can also object to analytics at any time by blocking the cookies, and you can browse the whole site with them blocked.
Children
This site is written for adults buying beds and is not directed at children under 13. We do not knowingly collect information from them.
Links to other sites
Guides link out to Amazon and, occasionally, to manufacturers and to testing sites. Once you leave, their privacy policies apply, not ours.
Changes
If this policy changes we will replace the text on this page. There is no version history worth keeping; the current text is always what applies.
Contact
Questions about privacy, or about anything else on the site, go to hello@yourbestmattress.com. See the contact page for what we can and cannot help with.